The motto "Sky is the limit" lives the dream of lightness, optimism and the beautiful things in life. Every spectator worldwide has their seat in the front row and is immersed up close in the highlights of the new Spring/Summer 2021 season.
The light-flooded, ultra-modern Marc Cain headquarters at the production site in Bodelshausen forms the architectural stage for a new and innovative kind of fashion show, where the models ascend to the sky on stairs and in glass elevators.
Marc Cain launches a limited edition shirt for their first ever digital Fashion Show. The limited edition shirt was designed exclusively for the fashion film and is to give all fans of the brand a special treat. The printed slogan "The sky is the limit" conveys a positive message, and is also the motto of the first digital fashion show.