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The first Marc Cain digital Fashion Show "The sky is the limit"
A complete success: The first Marc Cain digital Fashion Show
The sky is the limit: This was the motto of Marc Cain’s first virtual Fashion Show, which took
place, Wednesday 5th August 2020. The digital event experience was accompanied
by a small streaming event in Berlin.
This time around, the new collections were premiered differently: Not as a classic Fashion Show
during Berlin Fashion Week, but as a digital film streamed on YouTube Premiere. The lightflooded,
ultra-modern Marc Cain headquarters at the Bodelshausen production site set the
perfect architectural stage for a new form of fashion show experience.
Alongside the press and trade representatives, numerous customers also followed the live
broadcast of the fashion film with great interest. All of them took an exclusive "seat" in the front
row to immerse themselves in the unique fashion world of Marc Cain. For many well-known
influencers the digital event experience was essential, and they posted their photos on
Instagram accounts in their Marc Cain looks. Leonie Hanne, Sofie Valkiers and Viktoria Rader
from vikyandthekid were very enthusiastic about the event.
"All in all, the importance of digitisation has been boosted significantly in recent months due to
the current situation. Six months ago, a digital fashion show was not an issue for us. In January,
we had a catwalk show in Berlin as part of Fashion Week. Now we have created a fashion film
within a very short time – and it was a complete success. Our futuristic headquarters in
Bodelshausen as an architectural stage fits perfectly. I can very well imagine expanding this new
direction in the future", explains Helmut Schlotterer, Chairman of the Board, Founder & Owner
of Marc Cain.
The streaming event in Berlin took place on a smaller scale in the cinema at Soho House.
Guests included the actresses Jessica Schwarz, Nilam Farooq, Gizem Emre and influencers
such as Sonia Lyson and Mandy Bork.
The limited-edition shirt with the matching slogan "The sky is the limit" has now been released exclusively
for the digital Fashion Show. Bearing the quality stamp "painted & printed in Germany", it has been
available in the Marc Cain online shop and in selected stores since its premiere on August 5th.