What made you smile today? The campaign.

What are our happy moments right now?

It’s the little things in life that make us smile and bring the positive back into our world. A bouquet of flowers, a kind word... or a new favourite piece. This is exactly why our campaign at this unusual time is "What made you smile today?” Because we want to put a smile on your face and give you moments of happiness. Our unique favourite pieces are certain to provide many happy moments in your everyday life! Fashion should be fun and we want to share this positive attitude to life with you.
Our campaign began when our Stores reopened. We started with our stylish fashion masks that can be perfectly matched with your favourite outfit to create your own individual, happy look. Our cool fashion masks come in the typical prints & colours enabling you to look elegant and stylish in any situation. We’re also offering the right thing for animal fans: masks with exotic leopard print as well as the unisex leopard wolf print – something for male "fashionistos". The two leo masks are printed at the Bodelshausen site with a high-quality inkjet process. And together this is all for a good cause: for every mask sold via our online shop, we are donating a percentage to the Corona emergency aid fund of the German Red Cross.
And here’s something to look forward: As a continuation of our campaign, Katja Foos, our Director Design, has lovingly created illustrated shirts for you. Their bright colours and emotional statements such as "love is the most beautiful part of your soul" or #whatmadeyousmiletoday, allow the shirts to dispel the gloomy mood and radiate pure lust for life. They are also printed in our in-house printing shop at our headquarters in Bodelshausen using a high-quality inkjet process. This means our shirts are "painted & printed in Germany". These models will be available from mid-May in the online shop and in selected Stores. Our key visual, which runs through the entire campaign, was also created by Katja Foos. It depicts a woman with a graceful hand who is blowing kisses, despite the mask. This kissing mouth is a special message of love message to you, dear customer, and is intended to remind you of how much we appreciate you.