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Philosophy

Marc Cain advocates the philosophy:
"The collection is the Star!"

Marc Cain combines a sense of aesthetics and art with a laid-back attitude, a natural look, innovative thinking and exclusivity.  Marc Cain is a declaration love to a woman.

What kind of woman is she? She lives in the moment, is self confident, open-minded and and curious. She loves being a woman and expresses herself by what she is wearing- naturally and as a matter of course.

Marc Cain stands for innovative thinking. High expectations on design, quality and material as well as the latest processing technologies and the perfect fit are the company´s credo.

All product lines of the labels Marc Cain Collections, Marc Cain Sports, Marc Cain Essentials, Marc Cain Additions and Marc Cain Bags & Shoes reflect the spirit of the time in their very own way and classiness. It is the kind of fashion which always makes a difference but never betrays its principles. Distinctive and unmistakable.

The idea of “Coordinates”, in other words the ability to variously combine pieces of clothing, serves as a guideline. With this idea Marc Cain does not simply mean the perfectly harmonized outfit but the subtle meeting of apparently different components. Opposites are finding each other and thus result in a picture. A thereby created tension forms a new definition of the term “look”- the Marc Cain look.

An Interview with Helmut Schlotterer

How has Marc Cain remained so successful for so many years? What is the secret of its success? How does Helmut Schlotterer define his role as an entrepreneur and owner of the most successful producer of women's fashion in the premium market? And why does Marc Cain manufacture in Europe and not in far-off Asia?