In cooperation with wildlife filmmaker and “cheetah man” Matto Barfuss, Marc Cain has created a capsule collection featuring prints of Maleika the cheetah to coincide with the release of the film “Maleika” in cinemas. At the Panorama tradeshow in Berlin the collection is now being presented for the first time. Cheetah Maleika and her cubs can be found as a print on shirts, dresses, skirts, trousers, scarves and bags. The design of the tradeshow booth features an abstracted African steppe which, similar to a pop-up card, is two-dimensional. The cheetah pattern adorns the complete tradeshow booth as well as its seating and the flooring.
Red acrylic glass provides splashes of colour. Standing around a Jeep, also decked out in the cheetah design, are several figures wearing the “Maleika” collection. A second group of figures is observing the scene with binoculars, which point to an oversized binocular lens where a trailer of Maleika and her six cubs will be shown.