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Panorama Berlin
Fall/Winter 2018

“Sweet Dreams by Marc Cain” – A journey into the land
of fashion dreams

Above the clouds: This season, the 240m² Panorama tradeshow booth will be embodying the theme “Sweet Dreams by Marc Cain”. For the first time, a round booth has been developed that is enclosed by printed cloud curtains. Visitors can immerse themselves in this “dream-like” fantasy world via three different entrances.

The Panorama trade fair stand

Illuminated panels floating from the ceiling in various formats, and at different heights, frame the booth and a cloud-print carpet covers the floor. Sitting on beds floating slowly up and down will be figures showcasing the Marc Cain “Sweet Dreams” capsule collection. The basic colours of the booth are white and blue, with only the collection adding colourful highlights. Lounge furniture reminiscent of clouds, and a candy floss stall, invite visitors to while away the time.
The capsule collection presented at the Panorama tradeshow consists of approx. 30 individual pieces, including pyjamas, slip dresses, dressing gowns, lingerie tops and shorts. Inspired by the film “Pillow Talk” starring Doris Day, it features high-quality materials like silk and cotton-satin, as well as velvet, lace, with patterns such as stripes and print or jacquard bralettes. The colour palette ranges from warm, berry tones down to intense, midnight blue. These elegant boudoir looks not only make perfect lounge and sleepwear, the pieces can also be worn individually as part of street style looks. Large plaids and cushions in fun fur and with large-format prints perfectly round off the collection.
Marc Cain Beauty will also be presented: visitors can use a magic oracle and discover which perfume best suits their personality.