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Panorama Berlin
Spring/Summer 2018

The Marc Cain booth at this season’s Panorama tradeshow is based on the theme “Marc Cain Mysteriously – Ready for the Stage”. For the first time, the successful fashion company is launching its own fragrance line and thereby adding a new, sensual dimension to its portfolio of existing labels.

The Panorama trade fair stand

At the entrance of the 212 m² tradeshow booth, which has been inspired by a fashion show, is an elaborately designed fragrance bar. Awaiting the visitors are three test tubes filled with silk scarves with the scents of the different fragrance compositions, Marc Cain Mysteriously No. 1, No. 2 and No. 3. Visitors then reach a central catwalk, divided into three different-coloured areas to match the individual fragrances. In each of these areas there will be mannequins wearing the “Beauty” capsule collection and holding the corresponding perfume bottle in their hands. This will create a visual connection between Marc Cain’s beauty and textile collections, perfectly combining both worlds. The catwalk will end with an extra-large LED projection of the flaçon.
Right behind this, visitors can make their way to the backstage area, also designed according to the same theme, with three colour-coordinated beauty niches corresponding to each perfume. Marc Cain Beauty’s entire product palette will be showcased here at various cosmetic tables and shelves: the three eau de parfums and the matching body care products.
The beauty products will be available to purchase from October in Marc Cain stores and shop-in-shop areas, as well as from upscale specialist beauty retailers and online.