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MATERIALS WITH A FEEL-GOOD GUARANTEE
A woman is at her most beautiful when she feels good about herself. We do not want to compromise on what touches your skin. We want you to enjoy your favourite items for a long time. And enjoy a unique wearing comfort. That is why we put every material to the test.
Only if a material can meet our high-quality standards will it be included in the Marc Cain range.
We love perfect quality and we love the world we live in.

Our aim: To bring the high demands placed on our design products in harmony with other essential aspects of sustainability. This also includes the continuous pursuit of innovative and environmentally friendly raw materials. Particularly important to us here: a clear understanding of where our materials come from and how they are obtained.
A holistic sense of responsibility, without compromising on high quality and design - that is the basis of our actions.
Sustainability
Our sustainable materials

We are aware that as a fashion company we have a very special responsibility. In order to conserve the scarce resources of our earth and to preserve the future viability of humans, animals and nature, we are treading new, innovative paths. In doing so, we are increasingly focusing on the use of sustainable materials that meet our high-quality standards - something that is such a valuable part of our DNA.
STEP FORWARD
innovative materials

The spirit of innovation and technological progress is in our blood. It runs like a constant thread through the entire history of the company. That is why we are also eagerly looking for innovative materials and new technologies in the area of sustainability. Currently we are using:
NATURAL
Materials of natural
origin

Natural fibres are divided into two groups: Animal and plant based.
Animal fibres include fibres composed of complex proteins and of animal origin. Such as wool, cashmere or silk.
The vegetable fibres consist mainly of cellulose. This includes anything derived from seeds, stems, fruits, leaves or their sap.
Wool and fine hair –
merino wool, alpaca, mohair
and cashmere:

Compared to synthetic fibres, merino, mohair and cashmere are sustainable fibres: They are naturally occurring, renewable, fully compostable and durable in use - sustainability criteria which, of course, must be backed up by a responsible procurement process that is free of animal suffering and that makes use of environmentally friendly pasture farming. Through exchange with other companies, trade associations and standards organisations, we would like to increase the availability of animal welfare certified materials and create awareness of these issues among our suppliers.
SYNTHETICS
Special artificial fibres

Known by their individual names (elastane, polyester, polyamide, etc.), these fibres are particularly durable and easy to handle. Nowadays, it is possible to produce artificial fibres with an almost 100% natural character. This helps to conserve natural resources.






NO!
What we don’t use

No fur
We have done without using real fur since 2016. Instead, various high-quality fake fur products (fun fur) are used in the Collections. As a fur-free brand, we are also mentioned by the German Animal Welfare Association and the Fur Free Retailer Initiative. Further information is available at: furfreeretailer.com
No angora
Angora production has been under criticism for many years. Animal and species protection are central principles of Marc Cain's sustainability philosophy, which is why Marc Cain has not used angora in its products since 2014 for ethical reasons.
No exotic skins
Marc Cain does not use exotic skins in its products. These include skins of snakes, crocodiles, lizards, stingrays and sharks (Galuchat) and often come from endangered species and from countries of origin with lax implementation of animal protection laws.
No mulesing
Our aim is to use only mulesing-free wool. In order to achieve this goal, we are committed at various levels. Both politically, within the framework of cross-brand working groups, and on a contractual level, by requesting certificates for mulesing-free wool from our suppliers.