The Marc Cain Fashion Show in Berlin dazzles with colours
Berlin, 2nd July 2019 – A feast for the senses which transfixed guests: The Marc Cain Fashion Show in Berlin presented the Spring/Summer 2020 Collections accompanied by a spectacular light show.
Combined with lines of lights and beats a special experience with space and sound was created. The Show this season carried the motto “Colour in Motion“.
The staging showed an exciting, unique play of light and colours, which was projected on 15m-long thread curtains around the whole location. With the unique worldwide “Visual Piano“, the international light artist Kurt Laurenz Theinert created impressive graphic patterns in real-time. These took over the complete space and whisked guests off into an abstract world of lines of light.
The 56m long zebra-striped catwalk featured renowned models such as Caroline Winberg, Kris Gottschalk and Kenya Kinski-Jones, the daughter of Nastassja Kinski and Quincy Jones. With an interior of over 3,000 sqm, the Berlin Velodrom is the largest location to have hosted a Marc Cain Fashion Show so far.
The Spring/Summer 2020 collections are determined by power looks, which express vitality and their own dynamic rhythm. Soft neon shades ensure excitement, in particular when combined with striking prints. Checks, stripes, floral patterns and geometric prints are skilfully combined.
Animals are part of Marc Cain’s DNA and are essential. Maxi-dresses and skirts in a net optic underline the urbanity and are perfect for layering.
“The impactful light installation and impressive location perfectly underlined the theme of the Show “Colour in Motion“ and the Marc Cain collections. A successful start to the new season“, explained Helmut Schlotterer, Chairman of the Board, Founder & Owner of Marc Cain.
The finale complete with dancing models, who all exuded a great mood along the catwalk, ended with all the head- and senior designers from Marc Cain appearing on the runway. In their colourful outfits, they underlined the motto of the evening to renewned applause. At Marc Cain, the collection is the star. And the collection is made by the whole team.
The Front Row was also packed with famous names this season. These included Heike Makatsch, Yvonne Catterfeld, Veronica Ferres, Esther Schweins and Janina Uhse. Top influencers also attended such as Caro Daur, Leonie Hanne and Nina Schwichtenberg.