Knitting highlights now also for buildings

Who would have thought it? We dress not only women in unique knit highlights, but now, in the cold season, also buildings.


Our knit highlight, which "dresses" a building in Düsseldorf, is a so-called mural: murals are oversized works of art sprayed and painted by hand on the walls of buildings.
The process of creation
Original painting vs. mural
For comparison: on the left you can see the original image of our image campaign, on the right the finished mural.
We chose one of our KnIT Pieces as the motif for the mural, which combines the theme of "Logomania" with the love of knitwear in a casual, modern way. Because what looks like a print at first glance turns out to be a finely knitted logo jacquard on closer inspection. Like all KnIT Pieces, the sporty team jacket is made in our own knitting mill in Bodelshausen, which is why it can carry the "Knitted in Germany" quality label.
The impressive mural can be seen in the trendy Flingern district in Düsseldorf. The out-of-home campaign will be extended with attention-grabbing Mega Visions at busy and highly frequented locations in the city center.
More impressions