Declaration regarding cookies, tracking, analysis and social media
The Marc Cain website uses a variety of cookies
Essential cookies help to make the website usable by enabling basic functions such as page navigation and access to secure areas of the website.
The website cannot function properly without these cookies.
Preference cookies enable a website to remember information which influences the way a website behaves or looks.
Statistical cookies help websites to understand users and how they interact with webpages by anonymously collecting and reporting information.
Marketing Cookies Marketing cookies are used to follow visitors to websites. The intention is to display advertisements which are relevant and appealing to the individual user and are thus more valuable for the publisher and advertising third parties.
Tracking and analysis software used
Analytical and statistical purposes / analysis of the server and purchasing behaviour
This website uses Google Maps, a product of Google Inc. By using this website, you consent to the collection, processing and use of automated data by Google Inc, its agents and third parties. The terms and conditions for the use of Google Maps can be found at "conditions for the use of Google Maps ".
DoubleClick is a Google brand under which special online marketing solutions are marketed primarily to advertising agencies and publishers.
The operating company of DoubleClick by Google is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
DoubleClick by Google transmits data to the DoubleClick-Server both with each impression as well as with clicks or other activities. Each of these data transmissions triggers a cookie request to the browser of the data subject. If the browser accepts this request, then DoubleClick deposits a cookie on the IT system of the data subject. What cookies are has already been explained above. The purpose of the cookies is to optimise and insert advertisements. The cookie is used, among other things, to place and display user-relevant advertising and to create or improve reports about advertising campaigns. The cookie is also used to prevent repeated appearance of the same advertisement.
DoubleClick uses a cookie ID which is required to handle the technical process. The cookie ID is required, for example, to display an advertisement in a browser. Using the cookie ID, DoubleClick can record which advertisements have already been shown in a browser to prevent double placement. The cookie ID also makes it possible for DoubleClick to capture information on conversions. Conversions are captured, for example, if a user had previously been shown a DoubleClick advertisement and as a consequence had completed a purchase on the advertiser’s website.
A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie can contain additional campaign identifiers. A campaign ID is used to identify the campaign with which the use has been in contact.
Every time someone calls up an individual page on this site which is operated by the controller and in which a DoubleClick component is integrated, the internet browser on the data subject’s IT system is automatically prompted by the relevant DoubleClick component to transmit data for the purpose of online advertising and Google’s billing for commissions. In the course of this technical process, Google obtains information about data which are also used by Google to prepare commission statements. Among other things, Google can track the fact that the data subject has clicked on specific links on our site.
The data subject, as already presented above, can at any time prevent our website from setting cookies by using the appropriate setting of the browser they employ and can thus lodge a long-term objection to cookie setting. Such a setting of the internet browser employed would also prevent Google from setting cookies in the IT system of the data subject. Also, cookies which Google has already set may be deleted at any time via an internet browser or other software programs.
Further information and the applicable DoubleClick Data Protection provisions can be retrieved under
Econda GmbH (PERSONALIZATION & ANALYTICS)
Econda is a web analysis service. Web analysis is the detection, collection and evaluation of data about the behaviour of visitors to internet sites. A web analysis service collects, among other things, data showing from which website the data subject has arrived on an internet site (known as the referrer), which subpages of the site have been accessed and for what length of time a subpage has been viewed. Web analysis is primarily used to optimise a website and to carry out cost-benefit analysis on internet advertising.
The operating company of econda is econda GmbH, Eisenlohrstr. 43, 76135 Karlsruhe, Germany.
Econda deposits a cookie on the IT system of the data subject. What cookies are has already been explained above. Every time someone calls up an individual page on this site which is operated by the controller and in which an econda component is integrated, the internet browser on the data subject’s IT system is automatically prompted by the relevant econda component to transmit data for marketing and optimisation purposes. In the course of this technical process, econda obtains information which is used subsequently for creating pseudonymous user profiles. The user profile thus obtained is used to analyse the behaviour of the data subject who had accessed the website of the controller and are evaluated with the purpose of improving and optimising the website. The data collected using the econda components are not used to identify the data subject without first obtaining a separate and express consent from the data subject to this. These data are not combined with personal data or with other data which contain the same pseudonym.
The data subject, as already presented above, can at any time prevent our website from setting cookies by using the appropriate setting of the browser they employ and can thus lodge a long-term objection to cookie setting. Such a setting of the internet browser employed would also prevent econda from setting cookies in the IT system of the data subject. Also, cookies which econda has already set may be deleted at any time via an internet browser or other software programs.
The data subject has the option of objecting to the collection of data related to usage of this website generated by the econda cookie and to the processing of this data by econda and of preventing such from occurring. To do this, the data subject must click the send button under the link http://www.econda.de/econda/unternehmen/datenschutz/widerspruchscookie/ which places an Opt-Out cookie. The Opt-Out cookie placed by the objection is stored on the IT systems used by the data subject. If the cookies on the data subject’s system are erased after an objection, the data subject must call up the link again and place a new Opt-Out cookie.
Once an Opt-Out cookie has been set, there is however the possibility that the controller’s website will no longer be fully usable by the data subject.
Data is collected and saved on this website for marketing and optimisation purposes using the technologies of exactag GmbH (http://www.exactag.com) A pseudonymous usage profile can be created from this data. For this purpose, cookies are used. The data collected using exactag technology shall not be used to personally identify visitors to this website without a separately obtained consent from the data subject and shall not be merged with personal data about the bearer of the pseudonym. Objections against the collection, processing of data can be lodged at any time with future effect.
You can opt out from tracking by exactag under the following link: https://www.exactag.com/en/data-privacy/
Quantcount / Quantcast (Real-time advertising)
"Quantcast helps create a more personalized digital world. We have built one of the world's most sophisticated data-intelligence platforms, using big data and machine learning to solve the biggest challenges in marketing and create more rewarding experiences across the digital landscape. Publishers use our insights to better understand audiences and how content resonates with consumers they want to attract and retain. Marketers utilize our understanding of online behaviour and our predictive advertising capabilities to reach the customers most likely to engage with their messages. Consumers see the results of our work in relevant stories and advertisements that create a personalized experience across all of their devices."
Facebook - (Conversion-Tracking)
With your consent, we insert Facebook’s “visitor activity” pixel from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) in our website. With its help, we can track the actions of users after they have viewed or clicked on a Facebook advertisement. We can thus record the effectiveness of Facebook advertisements for statistical and market research purposes. The data recorded in this way are anonymous for us, that means we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which we will report to you according to our degree of knowledge. Facebook can connect this data with your Facebook account and also for its own advertising purposes in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/. You can enable Facebook and its partners to place advertisements on and outside of Facebook. A cookie can also be stored on your computer for this purpose.
AppNexus is not an Ad network nor is it a data broker. AppNexus is a digital advertising technology platform. By “platform” we mean a technology which offers advertisers - or purchasers - tools for acquiring ad spaces and offers publishers of website and mobile applications the possibility of selling their ad spaces in the most efficient way possible. Sellers want their ads to be relevant to their readers, which helps them to offer content for no cost or lower cost. Buyers want to use their advertising funds efficiently by reaching the right audiences, and by measuring the effectiveness of their ads. To accomplish these goals, buyers and sellers and their partners use our Platform to engage in a variety of techniques, including interest-based advertising, real-time (or programmatic) advertising, contextual, and location-based advertising.
The Platform also provides buyers and sellers other tools, like the ability to measure the effectiveness of their ads, to help prevent malware or other bad activity, and similar functions designed to make the buying and selling of ad space seamless, efficient, and effective. They may also use our Platform to buy and sell data to help make the ads that end users see more relevant.
The Platform is operated by AppNexus Inc., 28 W 23rd Street, 4th Floor, New York, NY, 10010, USA.
[m]PLATFORM owns and operates a technology platform (the “Platform”) that provides various advertising-related services (collectively, “Services”) for its clients. The clients consist of other GroupM agencies and businesses as well as other Unternehmen innerhalb der WPP plc Unternehmensgruppe. [m]PLATFORM does not provide services directly to consumers, our clients are corporate businesses who work with GroupM agencies to plan and buy media campaigns (advertising).
GroupM agencies use our Platform and Services for their own clients, to help them to understand the advertising that the clients deliver online (e.g. what sites it was delivered on, who saw it and whether or not anyone interacted with it) and to improve the effectiveness of that advertising. We also help our clients to try to deliver advertising to consumers who are more likely to be interested in their products and services.
When we help clients to select audiences to deliver their advertising to, we use certain demographic information (such as age, gender, education, income and household status (e.g., number of children)), geography, interests, activities, and similar information (“User Information”). We will explain below where this information comes from. We call this type of advertising “Interest-Based Advertising”.
What information is collected and utilized by [m]PLATFORM?
The Platform is designed to collect and/or use information about the type of web pages that individuals visit and about interactions that they have with Sites and with our clients’ advertisements. We also collect information that identifies the browsers and devices of the individuals who have viewed our clients’ advertising.
TradeDesk (Advertising )
This site uses technology from The Trade Desk Inc., 42 N Chestnut St, Ventura, California, CA – 9300, USA. Information about the surfing behaviour of website visitors is collected in a purely anonymised form for marketing purposes and cookies are places for this. No personal data is collected or stored to do this.
You can object to the processing of the data generated by The Trade Desk cookies at any time under http://www.adsrvr.org/opt-out.html Further information about data protection at The Trade Desk can be found under https://www.thetradedesk.com/general/privacy-policy.
This website uses the web analysis service with bid management of diva-e Products GmbH, Sendlinger Str. 7, 80331 Munich, Germany. In order to design and optimise this website in line with requirements, anonymised usage data is collected and stored in aggregated form and user profiles are created from this data using pseudonyms. When intelliAd tracking is used, cookies are stored locally. The anonymous usage data and profiles can be used both by the website operator and by other intelliAd customers to identify usage interests, without it being possible to deduce your identity as a website visitor. You have the right to object to the storage of your (anonymously recorded) usage data in the future. Use the intelliAd Opt-Out function for this purpose: http://login.intelliad.de/optout.php
We also use the Universal Event Tracking of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Bing Ads places a cookie on your computer if you access our website via a Microsoft Bing advertisement. Microsoft Bing and we will be able to recognize that someone clicked on an ad, was directed to our website, and reached a previously determined destination page. Among other things, we learn how many users have visited a particular page or area of our website, how long users have stayed on our website, and how many pages of our website a user has visited (website statistics). We do not share any personal information about the user.
Microsoft Corporation is certified according to EU-US Privacy Shield. Therefore, there is an adequate level of protection in the sense of Art. 45 GDPR. A list of certified companies can be found here: https://www.privacyshield.gov/list.
If you do not wish to participate in the tracking procedure, you have the option of rejecting the cookie setting required for this, e.g. by configuring your browser, which generally deactivates the automatic setting of cookies. Further information on data protection and the cookies used by Microsoft Bing can be found on the website: https://privacy.microsoft.com/de-de/privacystatement/. Alternatively, you can deactivate personalised advertising in your browser here: http://choice.microsoft.com/de-de/opt-out .
We also use the technology Sizmek of the supplier Sizmek Inc. (401 Park Avenue S, 10016 New York City / USA), which enables us to present you with relevant and targeted advertising media and advertisements on the basis of your interests and your usage behaviour on our website. Marc Cain also uses Sizmek to measure and statistically evaluate the success of our advertisements (e.g. interaction with or click on an advertisement). For this purpose, cookies and similar technologies (e.g. pixels and statistical device identifiers) are used on the device with which you visit our website in order to analyse and evaluate your usage behaviour and interaction with advertisements. Cookies and other technologies do not store any personal data, so you are not personally identifiable to us at any time. The data collected includes non-personal, use-related and non-personal data that cannot be traced back to you. Sizmek Inc. is certified according to EU-US Privacy Shield. This means that there is an appropriate level of protection during processing in the sense of Art. 45 GDPR. A list of certified companies can be found here: https://www.privacyshield.gov/list. You may object to the use of Sizmek at any time via the Opt-Out Tool at: https://www.sizmek.com/privacy-policy/optedout/.Simply follow the instructions described there, depending on whether you visit our website via a mobile device (e.g. mobile phone, tablet) or any other device (e.g. PC).
Google Ads Conversion Tracking
Facebook Custom Audience
The Data Protection Policy of Marc Cain GmbH
Data Protection Policy
You can find our Data Protection Policy here: The Data Protection Policy of Marc Cain GmbH
Facebook is a social network.
A social network is a place for social meetings on the Internet, an online community, which usually allows users to communicate with each other and interact in a virtual space. A social network may serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or business-related information. Facebook allows social network users to include the creation of private profiles, upload photos, and network through friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, United States. For persons living outside of the United States or Canada, the controller is the Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Every time someone calls up an individual page on this site which is operated by the controller and in which a Facebook component (Facebook Plug-In) is integrated, the internet browser on the data subject’s IT system is automatically prompted by the relevant Facebook component to download a display of the corresponding Facebook component from Facebook. An overview of all the Facebook Plug-ins may be accessed under https://developers.facebook.com/docs/plugins/?locale=en_US. During the course of this technical procedure, Facebook is made aware of what specific subpage of our website was visited by the data subject.
If the data subject is logged in at the same time on Facebook, every time the website is called up by the data subject – and for the entire duration of their stay on our Internet site – Facebook detects which specific subpage of our Internet site was visited by the data subject. This information is collected by the Facebook component and associated by Facebook with the particular Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, e.g. the "Like" button, or if the data subject submits a comment, then Facebook matches this information with the personal Facebook user account of the data subject and stores the personal data.
If you are logged in to Facebook when you access our website, Facebook will always be notified via the Facebook component that you have visited our website; this occurs independently of whether you have clicked on a Facebook component or not. If the data subject does not want such a transmission of information to Facebook, then he or she may prevent this by logging off from his/her Facebook account before a call-up to our website is made.
The data guidelines published by Facebook which can be retrieved under https://www.facebook.com/about/privacy/ give information about the collection, processing and use of personal data by Facebook. An explanation is also provided there about what setting options Facebook offers to protect the privacy of the data subject. In addition, different configuration options are provided which enable elimination of data transmission to Facebook. These applications may be used by the data subject to eliminate data transmission to Facebook.
Twitter is a multilingual, publicly-accessible microblogging service on which users may publish and circulate what are known as ‘tweets,’ i.e. short messages, which are limited to 280 characters. These short messages are available to everyone, including those who are not logged on to Twitter. The tweets are also displayed to those who are what are called followers of the particular user. Followers are other Twitter users who follow a user's tweets. Furthermore, Twitter allows you to address a wide audience via hashtags, links or retweets.
The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
Every time someone loads an individual page on this site which is operated by the controller and in which a Twitter component (Twitter button) is integrated, the internet browser on the data subject’s IT system is automatically prompted by the relevant Twitter component to download a display of the corresponding Twitter component from Twitter. More information about the Twitter buttons can be retrieved under: https://about.twitter.com/de/resources/buttons. During the course of this technical procedure, Twitter is made aware of what specific subpage of our website was visited by the data subject. The purpose of integrating the Twitter component is to enable our users to disseminate the contents of this website, to introduce this website to the digital world and increase our visitor numbers.
If the data subject is logged in at the same time on Twitter, every time the website is called up by the data subject – and for the entire duration of their stay on our Internet site – Twitter detects which specific subpage of our Internet site was visited by the data subject. This information is collected by the Twitter component and associated by Twitter with the particular Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, then Twitter assigns the data thus transmitted and the information to the personal Twitter user account of the data subject and stores and processes the personal data.
If you are logged in to Twitter when you access our website, Twitter will always be notified via the Twitter component that you have visited our website; this occurs independently of whether you have clicked on a Twitter component or not. If the data subject does not want such a transmission of information to Twitter, then he or she may prevent this by logging off from his/her Twitter account before a call-up to our website is made.
YouTube is an internet video portal that gives video publishers the opportunity to post video clips free of charge and enables other users to watch, evaluate and comment on these video clips also free of charge. YouTube permits publication of all types of videos, which is why entire films and TV shows, but also music videos, trailers or user-produced videos can be viewed via the internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Every time someone loads an individual page on this site which is operated by the controller and in which a YouTube component (YouTube video) is integrated, the internet browser on the data subject’s IT system is automatically prompted by the relevant YouTube component to download a display of the corresponding YouTube component from YouTube. More information about YouTube can be retrieved under https://www.youtube.com/yt/about/. During the course of this technical procedure, YouTube and Google are made aware of what specific subpage of our website was visited by the data subject.
If the data subject is logged in to a YouTube account at the same time, YouTube will detect which specific subpage of our website you are visiting when a subpage is accessed that contains a YouTube video. This information is collected by YouTube and Google and associated with the particular YouTube account of the data subject.
If you are logged in to YouTube when you access our website, YouTube and Google will always be notified via the YouTube component that you have visited our website; this occurs independently of whether you have clicked on a YouTube video or not. If the data subject does not want such a transmission of information to YouTube, then he or she may prevent this by logging off from his/her YouTube account before a call-up to our website is made.
The data guidelines published by YouTube which can be retrieved under https://policies.google.com/privacy?hl=en give information about the collection, processing and use of personal data by YouTube and Google.
Instagram is a service that may be classified as an audiovisual platform which allows users to share photos and videos, as well as disseminate such data in other social networks.
The operating company of Instagram is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.
Every time someone loads an individual page on this site which is operated by the controller and in which an Instagram component (Insta-button) is integrated, the internet browser on the data subject’s IT system is automatically prompted by the relevant Instagram component to download a display of the corresponding Instagram component from Instagram. During the course of this technical procedure, Instagram is made aware of what specific subpage of our website was visited by the data subject.
If the data subject is logged in at the same time on Instagram, every time the website is called up by the data subject—and for the entire duration of their stay on our Internet site - Instagram detects which specific subpage was visited by the data subject. This information is collected by the Instagram component and associated by Instagram with the particular Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, then Instagram assigns the data thus transmitted and the information to the personal Instagram user account of the data subject and stores and processes the personal data.
If you are logged in to Instagram when you access our website, Instagram will always be notified via the Instagram component that you have visited our website; this occurs independently of whether you have clicked on a Instagram component or not. If the data subject does not want such a transmission of information to Instagram, then he or she may prevent this by logging off from his/her Instagram account before a call-up to our website is made.
More information about Instagram’s current Data Protection Policy can be retrieved under https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.