The ink is then expelled through the nozzle and is applied to the
previously treated surface of the fabric. For this Marc Cain uses
reactive dyes they produce themselves – a special class of dyes with
which it is possible to create exceptionally brilliant prints. These
have been exclusively developed and manufactured for Marc Cain since
The interplay between the complex printing process and the special dye
causes the product to be "dyed through".
The dye does not just lie on
the surface of the fibres but penetrates the fibres to make a permanent
bond. As a result the print cannot tear or break and the feel of the
knitwear is maintained. Marc Cain is at present working on the fourth
stage of development of the printing machines to maintain and extend the
company's competitive lead in digital printing.