Today, upcycling is becoming increasingly important because raw materials are limited and their disposal can pollute the environment. That's why we are testing new possibilities for the responsible use of old goods and started a cooperation with the Texoversum faculty at Reutlingen University. Five design students set themselves the task of creating new articles from completely produced old goods.
In their designs, the project participants could give free rein to their ideas with the only requirement that the new article should be easy to wear in everyday life. Further criteria for the evaluation were creativity, workmanship and quality. As part of the cooperation, the budding designers also visited the headquarters in Bodelshausen and inspected the company's own knitwear production. They also exchanged ideas with the in-house Corporate Responsibility department on the topic of circular economy and challenges in the upcycling process.
The newly created items were exhibited at Marc Cain at the end of April. We offered prize money for the winners. In addition, the items will be presented in the customer magazine and on social media. To ensure that the items really do get a new lease of life, there was subsequently the opportunity to buy them at auction as part of an employee auction. The proceeds will go to the support association for children with cancer in Tübingen.
